per·spec·tive The ability to perceive things in their actual interrelations or comparative importance -American Heritage Dictionary

More than just a new iPod color

This new color is very interesting because not only is it a cool color, it is part of an initiative to raise money to fight AIDS.  The RED appears to be a standard iPod 4 GB nano, but $10 from every purchase goes toward a global fund to fight AIDS in Africa.  In fact, other high-profile consumer products also produce RED items.  The really interesting part of this initiative is that RED is reaching out to people who buy these products by engaging them as active participants in the initiative.  The page invites people to produce a short video that may end up on the website.  Very cool!


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