Guy Kawasaki’s blog, ‘How to Change the World’, highlights some information on how users get information online.  Especially interesting is the paragraph about users not finding information online via the company website.  Here is a snippet of the post:
. . .Search, social networks, blogs, and RSS (among a host of other online sources) are driving more and more users deep into today’s Web properties. Now, the majority of consumers bypass a site’s home page completely. Read the article